REVOLVE는 밀레니얼 및 Z세대 소비자를 위한 차세대 패션 판매업체입니다.. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 49,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established and owned brands. Through 18 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century.
REVOLVE was founded in 2003, with the vision of leveraging digital channels and technology to transform the shopping experience. We believed that traditional retail was either too mass or too limited, struggled to consistently provide on-trend merchandise, and was failing to connect with younger consumers. REVOLVE는 젊고 열정적인 소비자에게 규모가 있는 원스톱 목적지를 제공하기 위해 만들어졌습니다.. We believe that our model, which is more targeted than department stores or mass market online retailers, and provides a greater selection than specialty retailers, allows us to more effectively serve consumers.
전통적인 소매업의 상품 제공을 개선하기 위해 우리는 정교하고 고도로 자동화된 재고 관리, 가격 책정 및 추세 예측 알고리즘 개발에 특히 중점을 두고 비즈니스의 거의 모든 측면을 관리하는 맞춤형 독점 기술 플랫폼을 구축했습니다.. Our proprietary technology leverages data from a vast net of hundreds of thousands of styles, up to 60 attributes per style, and millions of customer interactions, creating a strategic asset of hundreds of millions of data points. We have complemented these efforts with an organization built from the ground-up to make decisions in a data-first, customer centric way. Together, this enables a "read and react" merchandise approach; we make shallow initial buys, then use our proprietary technology to identify and re-order strong sellers, turning the fashion cycle from a predictive art to a data-driven science. 이 접근 방식은 재고 및 패션 위험을 관리하면서 2020년에 매주 평균 900개 이상의 새로운 스타일을 출시하여 지속적인 새로움을 촉진합니다.. As a result, in 2020, approximately 77% of our net sales were at full price, which we define as sales at not less than 95% of the full retail price.
우리의 강력한 브랜드와 혁신적인 마케팅 전략은 점점 더 중요해지는 밀레니얼 인구통계와 연결됩니다.. These consumers, who came of age in a hyper-connected, digital world, have unique shopping preferences, spend their time in different mediums, and respond to a different style of messaging than generations past. While our marketing competencies extend well beyond social media, we are recognized as a pioneer and a leader in social media and influencer marketing. We have built a community of thousands of influencers and brand partners, including many of the most influential social media celebrities in the world, whom we track and manage using our proprietary internal technology platform. Through our deep relationships, history of mutually beneficial partnerships, buzzworthy social events, and recognized leadership position, we believe we have become a partner of choice for influencers worldwide, leading to a significant competitive advantage. 이러한 마케팅 노력은 충성도와 참여를 유도하는 진정성 있고 열망적인 경험과 라이프스타일 콘텐츠를 제공합니다.. We pair this emotional brand marketing with sophisticated, data-driven performance marketing to further drive profitable customer acquisition, retention and lifetime value.
Our data-driven merchandising and innovative marketing competencies enable a powerful owned brand strategy that drives consumer demand, increases control of our supply chain, and expands profit margins. We have built a portfolio of 24 owned brands, each crafted with unique attributes and supported by independent marketing investments. We believe our consumers perceive these as highly desirable, independent brands, rather than private labels or house brands. As a result, during the year ended December 31, 2020, our owned brands represented six out of our top 10 brands and 26.7% of the REVOLVE segment’s net sales.
소셜 임팩트에 대한 우리의 생각
We believe our platform gives us the ability to create positive change through our operations, an engaged REVOLVE community and the power of our brand. The key pillars of our social impact agenda are sustainability, diversity and inclusion, supply chain and community. As a company that is continuously innovating and constantly learning about impacts, we expect to realize continuous progress in the years ahead.
As an industry leader, we understand the importance of using our platform to create meaningful change in the way we do things today to ensure a better tomorrow. We are committed to do our part to help protect the resources that we all share and depend on for our future.새 창에서 열림
We have committed to stand up and make a substantial and long-lasting impact to fight inequality. We have made great progress, yet we have much more important work to do.새 창에서 열림