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Shona Joy

Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul. With instantly recognizable design codes, Shona Joy was established through an intrinsic love for authenticity in design and artisanal integrity. Forever inspired by the essence of escapism, each collection is designed as an unwavering love letter to the eternal summer with a nod to celebrating memories made throughout life?s key moments. Paying homage to the global traveller through an ever-present sense of authenticity of Australian soul infused across all touchpoints of the brand. No matter where in the world we travel, we are never too far from the coast.